S.H.I.P The Collection: An Innovative Brand

Photo Credit: @shipthecollection

The fashion industry can be such a saturated market but you can come across Brands with individualistic swag.  One Premiere Brand well on its way is SHIP The Collection Clothing. The name in its self is intriguing as SHIP is an acronym for |S|top| the |H|ate & |I|gnorant |P|eople. Designer and CEO Shaquille MaccDeez  Bynes often explains his vision for the line by bring attention to the fact that in today’s world most youth and young adults pay more attention to Hip Hop, Sports, Ignorance and Fashion then anything else. Generation Y (born between 1984-1996) and Z (Born after 1996) are flooded by these messages across all social media feeds. “The Vision of (Ship The Collection) is to push positivity through smooth garments, why not push something positive through something everyone wants to be, and everyone wants to be fly and fashionable,” Shared Shaquille. He himself looks up to past leaders such as Malcolm X, Martin Luther King Jr and President John F Kennedy and he feels that type of leadership is missing in the 2000’s. Ship The Collection wants to take the lessons and experiences learned from the past and bring them to modern day to keep moving the world forward socially. “Anyone can rock (SHIP) positivity has no color,” said Shaquille

Ship The Collection has evolved tremendously since establishment in 2014. The idea for the line actually came from a good friend of Shaquille’s name G.P. G.P noticed a social group from a neighboring high school making T-Shirts and selling them to lots of Piscataway High School students. This did not sit right with Shaquille's best friend and G.P wanted something to represent himself and his crew that was created by Piscataway Naïve’s.  SHIP clothing was born and the response was so massive the rookie clothing designers could not cover all the orders and had to return all the money they had collected.  Later that year G.P passed away unexpectedly and the T-Shirt idea came to a stand still. His death really effected Shaquille and the Community; It was not until 7 years later that the idea of SHIP came up again. In casual conversation  G.P’s younger brother Stevie came to Shaquille and mentioned bringing SHIP back. After more discussion, encouragement from Stevie, motivation to share positive messages with his peers and wanting to honor the life of G.P birthed the official launch of Ship The Collections as a registered business.

Photo Credit: @shipthecollection

 Currently SHIP has grown to include Smoove Garments a supplementary line to SHIP The Collection. The Smoove Garments line includes one of one designs exclusively sold with Ship The Collection. Recently Smoove Garments released introduced The Freaknik Collection in hopes to capture good times of the historical event.     “(Freaknik) was a time a bunch of young black folks came together, and had the time of their lives for a decade, I think that is impactful,” stated Shaquille. 

- Be sure to Follow @shipthecollection on IG and visit the webpage  www.shipthecollection.com

Shaquille MaccDeez Bynes